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State regulation of advertising predates federal regulation buy several years. -person's health claim Information, Health Chapter 10 Exam - NJ Laws and Rules, Health Policy Provisions, Clauses & Riders, Fundamentals of Financial Management, Concise Edition, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Critical Point Personal hand hygiene, garbing. Self Regulation by the Advertising Industry, Local Regulation and Better Business Bureau. Since advertising campaigns are ephemeral , the FTC often has difficulty in catching up with the advertiser before the short-lived campaign has been replaced with something else. D. FDA Act Determining what constitutes commercial speech, however, is not easy. By December 2013, the Do Not Call Registry included more than 223 million active phone numbers, including both landline and wireless phones. -human resource department The agency believes the typical reasonable consumer does not take such claims seriously and thus they are unlikely to be deceptive. In fact, the FTC makes it clear that an agency has "a duty to ascertain the existence of substantiation for the claims which it makes." Several developments propelled the growth of Lanham Act false advertising activity: It is not uncommon that an advertisement is ___________ because of economic interests. C. selective retention. The order is published and made final in 60 days. So, in 1914, the FTC Act was passed and the Federal Trade Commission was born. The division of Consumer Protection C. Corrective advertising B. deception -shared -a loan can be taken out for up to the face amount of the policy, net death benefit will be reduced if the loan is not repaid, signatures for an insurance application MUST be obtained by the producer from all of the following sources EXCEPT.. 1. Substantiation: B. creative boutiques, copywriters, and consumers. In this case the commission can issue an order, usually called a *litigated order,* to stop the particular advertising claim. Under the watchful eye of the FTC, the following general advertising rules must be followed: Ads must be truthful and non-deceptive. B. Centre for Electronic Technology. D. is more stringently self-regulated than any other medium. A. Corrective advertising Significant omission of important information -The size of damage awards skyrocketed. It may believe that the advertising claim is truthful or may simply want to hold off any FTC ban on certain kinds of product claims. A. unfairness B. affirmative disclosure It's What's for Dinner" and "Got Milk?" In a unanimous opinion, the appellate court wrote that "the government has assured substantial interests to be served by the do-not-call registry (privacy and consumer protection), the do-not-call registry will directly advance those interests by banning a substantial amount of unwanted telemarketing calls, and the regulation is narrowly tailored because its opt0in feature ensures that it does not restrict any speech directed at a willing listener. It held that an online roommate-matching service was not immune to liability under Section 230 of the CDA for posting information by others that violated the Fair Housing Act and California housing discrimination laws. This is known as: advertising regulations exist in order to quizlet. National Advertising Division If the advertising campaign is successful and long running, a residue of misleading information remains in the mind of the public after the offensive advertisements have been removed. * Central Bank advertises free checking with a minimum balance of $1,000. Voluntary compliance: Ethics - Chapter 3 Consent Agreement: D. puffery; legal -if you're saying something subjective ("old puffery"), you are not likely to get in trouble with the FTC for false advertising, Guides:

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