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The subjects were preschoolers at Stanfords nursery school and were divided into three groups: one group observed aggressive adult behaviour models; another group observed nonaggressive behaviour models; and the third group was not exposed to any behaviour models. Elaboration: This is a strength because it means that the experiment is measuring naturally occurring behaviour which is reflective of real life, . Influence of models' reinforcement contingencies on the acquisition of imitative responses. Subsequent experiments in which children were exposed to such violence on videotape yielded similar results, with nearly 90 percent of the children in the aggressive behaviour groups later modeling the adults behaviour by attacking the doll in the same fashion and 40 percent of the those children exhibiting the same behaviour after eight months. Journal of personality and social psychology, 1(6), 589. (1963). Journal of personality and social psychology, 1(6), 1965, Fig. One strength of Bandura's experiment is that it was conducted in a laboratory where researchers could control and manipulate the variables. The experiment had different consequences for the models aggression to the three groups of children. Bandura argues that through observational learning, an individual may imitate the behavior of others. Finally, we'll provide Bandura's Bobo doll experiment summary. A further group of children were shown no violence. Distance Learning Thus, it could be demonstrated that the model did have an effect on the childs subsequent behavior because all variables other than the independent variable are controlled. Non-aggressive toys like tea set, bears, plastic animals, crayons and aggressive toys like peg board, dart guns, and a bobo doll were in the room. It may also only be generalisable to children in the USA. Observations were made at 5-second intervals, therefore, giving 240 response units for each child. Copyright Get Revising 2023 all rights reserved. By observing others, we acquire certain knowledge, skills, strategies, beliefs, and attitudes. Was the Bandura Bobo doll experiment biased? The study may also suffer from selection bias. Between 1961 and 1963, Albert Bandura conducted a series of experiments, the Bobo Doll experiments. An observers behavior can also be affected by the positive or negative consequences of a models behavior. Online Campus Fact checkers review articles for factual accuracy, relevance, and timeliness. What are the strengths of the Bobo doll experiment? Jeannette L. Nolen was an editor in social science at Encyclopaedia Britannica. Try the easy-to-remember FORM technique. Get Revising is one of the trading names of The Student Room Group Ltd. Register Number: 04666380 (England and Wales), VAT No. The researchers found that the children who watched the video in which positive reinforcements were given were more likely to subsequently behave violently themselves (Bandura, 1965). In general, the results of Bobo doll experiment have confirmed the theory of Bandura. . What was the aim of Bandura's Bobo doll study? Heuessman, Lagerspetz and Eron (1984) studied childrens behavior after they had watched television programs containing violence. Follow this publisher. Bobo Doll Experiment | Social Learning Theory | Bandura Research For example, there is the problem of whether or not the children suffered any long-term consequences as a result of the study.

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strengths and weaknesses of the bobo doll experiment